HashNest

Overview

HashNest is an AI-powered platform helping event organizers turn overlooked user-generated content into professional, ready-to-post marketing material. It brings together attendee photos and videos through QR-code uploads and social content discovery, helping organizers identify valuable moments, manage permissions, create branded content, and measure engagement.

The challenge

Every event generates valuable content, but much of it remains scattered across social media and attendees' camera rolls. Organizers struggle to find and reuse these moments, often relying on time-consuming manual searches, photographers, and video editors. This creates unnecessary costs and leaves valuable promotional opportunities untapped.

What Luke did

Luke conceived the original idea for HashNest before beginning university at DCU, recognizing the opportunity to turn unused customer-generated content into valuable marketing assets.

While studying at DCU, he partnered with Hugo Moreno to develop the concept into a startup, refining the product vision, identifying its target market, conducting customer research, and shaping its commercial strategy. Luke has taken a leading role in business development, pitching, partnerships, and bringing the concept toward market readiness.

Outcome

HashNest has evolved from an initial idea into an early-stage technology venture with a live website and an emerging event-content platform. Its solution combines content collection, AI-assisted curation, creator permissions, branded video production, and engagement analytics.

The business is designed around monthly subscriptions for event organizers, with the goal of delivering a faster, more affordable alternative to traditional content production. By helping local events better capture and promote community experiences, HashNest also supports the objectives of UN Sustainable Development Goal 11: Sustainable Cities and Communities.

Status

Active — Live Website & Ongoing Product Development